At Sports Marketing Surveys, we don’t provide strings of meaningless data or forests of figures. Our focus is providing actionable findings that inform specific, evidence-based decision making to drive change at your organisation.
Depending on your needs, that might mean:
We support our clients with both off the shelf studies and bespoke research. Visit our Research Store to browse our wide range of immediately available reports, including comprehensive studies of sports participation numbers and demographics in the US and UK. Alternatively Contact Us to discuss how we can support you with bespoke investigation and analysis.
Players are the lifeblood of a sport. They are the ones who use facilities, who purchase, hire or promote equipment and apparel. Whether you want to find more of them, encourage existing ones to come back more often, or understand more about their playing, purchasing and general lifestyle habits, our research can help. Click learn more to find out how we analyse player behaviour at all levels of granularity, from detailed geoprofiling to the national picture.
Players are the lifeblood of a sport. They are the ones who use facilities, who purchase, hire or promote equipment and apparel. Whether you want to find more of them, encourage existing ones to come back more often, or understand more about their playing, purchasing and general lifestyle habits, our research can help. To learn about how we analyse player behaviour at all levels of granularity, from detailed geoprofiling to the national picture.
Developing a great product or service is not the same as understanding how and where to sell. From tracking sales shipment to retailers or sell-through to consumers via our retail audits in running, tennis, cycling and surf / skate, SMS provides monthly measurements of your market. Meanwhile, bespoke programmes can help increase distribution and sales of particular product lines or improve in-store experience.
Developing a great product or service is not the same as understanding how and where to sell. From tracking sales shipment to retailers or sell-through to consumers via our retail audits in running, tennis, cycling and surf / skate, SMS provides monthly measurements of your market. Meanwhile, bespoke programmes can help increase distribution and sales of particular product lines or improve in-store experience.
Just as sport couldn’t exist without players, so events couldn’t thrive without fans. SMS operates research on behalf of some of the biggest sporting events in the world, including Wimbledon, Roland-Garros and The Open Championship. Both inside and outside the stadium, our insight helps clients deliver innovative content and experiences that resonate with public and partners. In doing so, we can help your event stand out in the crowded leisure field
Just as sport couldn’t exist without players, so events couldn’t thrive without fans. SMS operates research on behalf of some of the biggest sporting events in the world, including Wimbledon, Roland-Garros and The Open Championship. Both inside and outside the stadium, our insight helps clients deliver innovative content and experiences that resonate with public and partners. In doing so, we can help your event stand out in the crowded leisure field
As commercial pressures on budgets grow, and new forces weigh on areas like transport and security, stakeholders are changing the rules of engagement with events and federations. SMS research can help you navigate the high stakes relationships with the people and businesses who fund, protect or distribute your product. We are trusted by our clients to handle face to face, telephone and online research with some of the most senior executives in the sporting world, helping you align your execution with their expectations to deliver the best event or product possible.
As commercial pressures on budgets grow, and new forces weigh on areas like transport and security, stakeholders are changing the rules of engagement with events and federations. SMS research can help you navigate the high stakes relationships with the people and businesses who fund, protect or distribute your product. We are trusted by our clients to handle face to face, telephone and online research with some of the most senior executives in the sporting world, helping you align your execution with their expectations to deliver the best event or product possible.
