Having worked in the market research industry since 2006, and with SMS since 2008, Richard has a real passion for sport combined with a flair for interpretation and analysis of numbers.

As a Director for the company, Richard is responsible for the day-to-day contact with many of SMS’ key clients specifically in the golf, federations and new-technology markets. He brings enthusiasm and a real desire to understand client problems – insightful questioning enables him to arrive at solution driven research programmes and his consultative approach ensures that clients maximise the value of any research commissioned.

An associate member of the Market Research Society (MRS), an active sports player – a low single-figure golfer – Richard believes working with clients at all stages of a project is the key to accurate and actionable insight.