Patrik SchmidleActionWatch Patrik Schmidle has more than 20 years of leadership experience in business management, market research and point-of-sale analysis across a variety of different industries, including healthcare, technology and sports. One of his former leadership positions includes managing the NPD Group’s Sports business, which delivers market research solutions to the world’s largest and most…
Richard PayneDirector Having worked in the market research industry since 2006, and with SMS since 2008, Richard has a real passion for sport combined with a flair for interpretation and analysis of numbers. As a Director for the company, Richard is responsible for the day-to-day contact with many of SMS’ key clients specifically in the…
Keith StoreyPresident, SMS USA Keith Storey has nearly 30 years’ experience in business analysis and market research. Almost all this time has been spent specifically in the Sports Industry. He is, therefore, one of the world’s leading authorities on sports market research. Keith runs the US office and manages all qualitative and quantitative research for…
John BushellManaging Director With over 25 years’ experience in the sports industry, and previously more than a decade in brand marketing with leading FMCG blue-chip companies, John has real knowledge – coupled with real passion – for sports brands and the sports industry. After beginning his sports career in 1995 as marketing director in the…
Robert McCowenActing Chairman Rob took on the role of Acting Chairman of Sports Marketing Surveys in November 2021, having previously been Non-Executive Director since January 2012. Rob brings a wealth of experience to his role at SMS. Beginning his career on the graduate scheme at Dunlop Slazenger, he rose to become Export Director and…