Adam HileSenior Research Analyst Adam joined the team in early 2015, bringing his sport-focused experience and education to SMS USA as a Research Analyst. With his passion and knowledge of the game, Adam primarily manages tennis research for our clients in every sector of the industry. He previously worked in managerial, sales, and customer service…
Carolyn BarnesConsultant Carolyn joined Sports Marketing Surveys in 2019, having spent nearly 30 years in business, working both client and agency side. Starting out as a Personal Assistant in the House of Lords, Carolyn then moved into the marketing and advertising industry, where she worked her way through the ranks to become Head of Client…
Sue AnstissSpecial Adviser in Women’s Sport Sue is one of the UK’s most respected and well-connected experts in women’s sport and joined SMS in a consultancy role in 2020. A trustee of the Women’s Sport Trust and Leisure Focus, in 2018 Sue was awarded an MBE for her services to grassroots and women’s sport. Sue…
Hannah SprakeSenior Sports Development Insights Manager Hannah joined Sports Marketing Surveys in 2019 as Sports Account & Audit Manager and managed the successful launch and delivery of our Cycling Market Data Service programme. Hannah now leads on our community sport insights work, supporting organisations to help more people to enjoy taking part in sport more…
Marc AndermanBusiness Development Manager Marc joined Sports Marketing Surveys in 2020 to build on SMS’ activities in the cycling industry and ensure that research reaches every corner of the cycling industry, from traditional sectors such as road and mountain biking, to new and expanding categories including bikeshare, tourism, ITS and Cargo. Marc brings a deep…
Vikki ZeilaSenior Sports Research Manager Vikki joined Sports Marketing Surveys in 2016, from Ipsos MORI, where she was the Associate Director of the National Student Survey – an annual census of around 450,000 undergraduate students across the UK. She has experience of large scale quantitative research management and results preparations. Over her research career, she…
Eric LyngeSpecial Adviser – Asia Eric has spent 25+ years in leadership positions in media and sports companies, federations and associations in Asia. In all of these roles, he has valued and utilised all research available with the strong belief that knowledge is power. As a relationship builder throughout his career, Eric develops partnerships…
Edward WillisSports Business & Marketing Manager Ed joined Sports Marketing Surveys as a graduate in 2013 following a four-month internship at the company the previous summer. Having launched, run and project managed major projects for organisations including Wimbledon, Roland-Garros, Visit Wales, Tourism Northern Ireland, England Athletics and numerous major brands, Ed now manages SMS’ marketing…
Danielle SchillerSenior Research Analyst Danielle grew up in Massachusetts where she became an avid Boston fan. In 1999, she attended the Pennsylvania State University for undergraduate study. Her first introduction to research was as a freshman when she was involved in a study with her Social Psychology professor. The research looked at the argumentative styles…
Erica HealyHead of Research Erica first joined Sports Marketing Surveys in 2001 and stayed with the company beyond its merger with Repucom in 2012. She returned to SMS in Wisley in 2015 to oversee the research team and to deliver key client projects. Supported by a very strong and experienced research team, Eri’s focus…