John joined Sports Marketing Surveys to work on the 2004 Olympic Games and has led our team on the European Tour since 2008.

John attends or organises our research at every event on the European Tour calendar and The Open Championship, building relationships with equipment manufacturers, players, caddies and event-managers. Key skills include organisation, timeliness, international travel-expertise, and ensuring research is undertaken calmly, precisely and quickly.

John is constantly striving to improve the service provided to our Equipment Census clients, evolving ways to present the data & evaluate Tour performance – an international expert in his field.

As would be expected, John has become an excellent single figure golfer – although one whose first love remains football.