With over 25 years’ experience in the sports industry, and previously more than a decade in brand marketing with leading FMCG blue-chip companies, John has real knowledge – coupled with real passion – for sports brands and the sports industry.

After beginning his sports career in 1995 as marketing director in the golf industry, John then moved into the world of sports federations to launch Premier Rugby – the professional club game in 1999 – prior to joining Sports Marketing Surveys Ltd. as research director.

A trained marketer and commercial manager with Unilever and SmithKline Beecham, John brings marketing insight, clear strategic thinking, consultancy and leadership with an approachable style to Sports Marketing Surveys.

As Managing Director of Sports Marketing Surveys Inc., John understands the power of appropriate insight – and how this can be harnessed to deliver real business performance and empower real business decisions to be delivered by real people.

John works closely with the clients’ stakeholders and the SMS teams to ensure all work delivers excellence in customer service and measurable value to their business.