Joe PetersenSenior Data Scientist Joe joined SMS in summer 2022 as part of the acquisition of Culture of Insight and is looking to integrate COI’s insight’s and visualisation capabilities into SMS after working with the company as a supplier. Specifically, Joe creates dashboards that clients use to access their data, creating faster, deeper insights and…
Keith CurtainActionWatch – Australia Keith leads Actionwatch Oz Pty Ltd, a joint venture between ActionWatch and Australian Surf Business Pty Ltd. He has been immersed in the surf scene for many years including as the founder/publisher of ASB magazine, and working for Reef Australia, Surfing Australia, and ASP Australasia. Keith was awarded the Pioneer Award…
John LafkoffActionWatch John has been in charge of our retail panel since 2008. A surf retail veteran, he started out at Country Scruffs Clothing Company, launched operations for Gotcha Sportswear and Beach Towne Clothing and worked with Raisins Swimwear, and ran his own business with clients including Sole Technology, Yaga Sportswear, Spot Sport and California…
Di GilderSports Account Assistant Di has worked for Sports Marketing Surveys for 20 years. Her duties include supporting the Tourism Northern Ireland economic impact of golf monitor, where she is in charge of liaising with the clubs to collect and verify their rounds played information. She also works on the quarterly Golf Rounds Played monitor…
Aneesa AliAudit Manager – Running & Outdoor Aneesa joins SMS as an Audit Manager, where her skills will be fundamental to helping expand SMS’ European retail audit offering into running and outdoor sports. Aneesa will be responsible for the operation of new audits for the running and outdoor industry that are currently in the process…
John WhyteSports Account Manager John joined Sports Marketing Surveys to work on the 2004 Olympic Games and has led our team on the European Tour since 2008. John attends or organises our research at every event on the European Tour calendar and The Open Championship, building relationships with equipment manufacturers, players, caddies and event-managers. Key…
Jerry SavarinoMarket Audit Manager Jerry joined SMS in April 2021 to support its sports industry leading retail audit provision. Specifically, Jerry’s main task will be to lead the Cycling Market Data Service that SMS operates on behalf of the Bicycle Association. The Cycling Market Data service currently tracks monthly sales information for over 850,000 individual…
Robert BroachResearch Analyst Robert has been with Sports Marketing Surveys USA since it’s inception in 1999, having joined its predecessor, Sports Research, in 1996. Previous stints in the sports division at The NPD Group and with Sports Marketing and Retail Technology add up to over 25 years of experience producing high-quality primary market research products.…
Nirmadevi SundarrajSenior Sports Data Manager Nirma joined SMS as a Senior Sports Data Manager in 2019. Over her career, Nirma has more than 8 years’ experience in software development and testing. As well as sport, she has applied her skills in the worlds of banking, finance and insurance. At SMS INC., Nirma leads the data…
Sarah GowardResearch Manager Sarah rejoined Sports Marketing Surveys in January 2022 as Research Manager. She works across the company’s portfolio of research as well as identifying new business opportunities within the world of golf. Sarah will be familiar to SMS’ clients and partners from her previous 5 year stint at the company. During that…