We know that leading a great business takes more than just an understanding of consumers, retailers and fans. Stakeholders are the people who make an event, venue or brand run smoothly behind the scenes. From corporate partners who provide funds and services, to volunteers, police, and catering and cleaning staff, our stakeholder research programmes cut to the heart of how you can run your business most effectively. By understanding what your stakeholders hope to gain from a partnership or what they need to do their jobs to the best of their ability, you can strengthen your negotiating positions, improve lines of communication and maintain the prestige of your brand. Our stakeholder research programmes operate from a number of angles, either helping existing events thrive, like The Wimbledon Championships or The Open Championship, or laying the foundations for new venues and facilities, like St George’s Park or the Peninsula Golf Driving Range in London.