The best businesses are curious about themselves and their environments, always aware of both what they know and how much they don’t know. Filling in the gaps means asking the right questions. Ask the wrong ones and you might just be exchanging a guess for a bad answer.

That’s why at SMS we work closely with our clients to understand their objectives, and then tailor a methodology to fit. Depending on the approach, we will then use our industry leading partnerships to find the right respondents. When we run our own syndicated programmes, we use up to date sporting knowledge to make sure that we pose pertinent questions that cut to the heart of the questions facing your business.

Our ability to design inventive, intuitive research programmes also means that SMS generates excellent response rates.

Finding the right answers can help clients stay ahead of the game and keep the competition at bay. Our data analysis process identifies what is significant to your business, and is designed to show you the right directions to run in at the right time. We look at results at a granular level to draw out patterns and trends. Only then do we begin to produce our conclusions, so that we can tell you the full story, in context, in an easily digestible way. With reporting formats that are tailored to your needs, including dashboarding visualisation options, our focus is making it as easy as possible for you to take action.

We don’t just provide statistics. We aim to turn those statistics into reasoned actions based on our sports specialist knowledge. Our reports provide recommendations based on your objectives. If you want help implementing these or other suggestions, then the SMS Sports Consulting Group is on hand to assist.
To see some examples of how our clients have used our insight to enact real change and take their business to the next level, please see our case studies.